As streaming gains traction in Asian nation, one in every of India's biggest content acquisition and distribution firms Shemaroo is moving into the ring itself. On Friday, it declared ShemarooMe, a streaming service slated for launch within the half-moon of 2019, with the imprecise promise of delivering “premium, partaking content to its shoppers through easy, exclusive, multi-genre platforms that suits the requirements of each Indian”. ShemarooMe can specialise in Bollywood, regional, and pious content.
Though Shemaroo is being short on actual details relating to its new streaming service ShemarooMe, you'll (hopefully) expect to envision most, if not all, of the film slate it owns — a library that spans two,500 titles in total. that features up to date films like Padmaavat, 102 Not Out, Pad Man, and Drishyam additionally to classic films in Mughal-E-Azam, Pyaasa, Shree 420, Mera Naam Joker, Anand, and Amar Akbar Anthony among others.
Usually, a distributor launching its own platform is dangerous news for viewers because it means that their content might find yourself being exclusive to their service. filmmaker plans to try to to that with the launch of Disney+, for example. however Shemaroo's announcement suggests that may not be the case, because it says it'll use the launch of ShemarooMe to expand its “digital business through strategic partnerships to supply exciting content across multiple platforms”. That looks like its films can still be offered elsewhere. Gadgets 360 has reached out for clarification.
“The name ShemarooMe is basically regarding expressing one's individuality,” Hiren Gada, Shemaroo amusement corporate executive aforementioned in an exceedingly statement. “Indian shoppers these days square measure assertive regarding their selections and an identical trend is noticed within the amusement house in addition. ShemarooMe caters to those audiences WHO square measure proud to voice their preferences. With this insight, we tend to will bit the hearts of our audiences spanning across metros and Tier two and three cities.”
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